SEO and Google
Basic SEO, local SEO, site speed and measurement to show up in search and AI answers.
- Adding your site to Google Search Console: verification and sitemap submission — Add your site to Google Search Console step by step: domain vs URL-prefix property, DNS and HTML tag verification, submitting a sitemap and first checks.
- How to create a Google Business Profile and keep it in line with your website — How to create a Google Business Profile: free sign-up, verification, category, opening hours, photos, review replies and NAP consistency with your site.
- How to do keyword research: a step-by-step guide for small businesses — How to do keyword research: search intent, long-tail keywords, free keyword tools and how to map each keyword to the right page on your site, step by step.
- How to measure website speed: reading Core Web Vitals and PageSpeed the right way — How do you measure website speed and what are Core Web Vitals? Reading Google's PageSpeed tool, the LCP, INP and CLS limits, and which fixes to make first.
- How to respond to customer reviews: ready-made replies for positive, negative and Google reviews — Example replies to customer reviews: answering positive and negative reviews, rules for replying to Google reviews, healthcare notes and ready templates.
- How to write a meta description: a guide to title tags and SEO title length — How to write a meta description and title tag: SEO title and description length, why Google rewrites them, ready-to-use patterns and common mistakes.
- Local SEO checklist: 30 points to rank higher on Google Maps — A local SEO checklist to rank higher on Google Maps: NAP consistency, your business profile, reviews, local schema and website pages in 30 points.
- What is a backlink? How to earn backlinks and spot harmful ones — What a backlink is and how to earn one: signs of a good link, natural ways for a small business to get links and warning signs of harmful backlinks.
- What is llms.txt? A guide to AI SEO (GEO) and showing up in ChatGPT — What llms.txt is and how to write one, what GEO means, and what to do in robots.txt, schema and content to show up in ChatGPT and other AI search tools.
- What is SEO? A 2026 starter guide for small businesses (GEO included) — What SEO is and how to do it: technical, on-page, off-page and local SEO, AI search (GEO, llms.txt), Core Web Vitals and how to measure site speed.
SEO tools in your company panel: Basic SEO in every plan; keyword tracking, site audit and speed reports in Professional.
Topic hubs: Company digitalisation · Website and e-mail · E-commerce and marketplaces · Appointments and customers