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What should an accounting firm's website look like? Pages and advertising limits for Turkish certified accountants
When choosing a mali müşavir (certified accountant), a business looks first for trust and order. This article describes an informative firm website that respects professional rules and makes working with clients easier.
In short
- An accounting firm's website should be informative: firm details, members' titles and chamber registration, services offered, contact details and announcements.
- Professional rules restrict advertising aimed at winning work; avoid "best price", "the best accountant", discounts and campaign language.
- In Heyşirket a firm site with an accounting firm theme, team profiles, articles and a contact form is built on the free Starter plan.
- If your clients who use Heyşirket turn on the monthly document package on the Mali müşavirim (My accountant) screen, last month's invoices and expenses arrive in your inbox on the day they choose; you don't need an account.
- Heyşirket does not keep statutory books and does not issue self-employment receipts (e-SMM) today.
Someone starting a company usually finds their mali müşavir through a recommendation. Then they search the name and look at the firm's website. Who works there, which services are offered, where is the office, how do I get in touch? If there is no site, or it hasn't been updated for years, that first impression weakens.
A mali müşavir website is about trust and order, not show. But professional rules also draw the limits of promotion. This article covers which pages an accounting firm website needs, what the advertising rules restrict, how the site makes working with clients easier and how to open such a site in Heyşirket.
Part 1 · Purpose What is an accounting firm's website for?
The site has three jobs. Showing someone who heard about you by recommendation that your firm is real and well run. Giving your current clients announcements, the tax calendar and document lists at one address. And turning incoming questions into an orderly request list instead of phone calls.
For an accounting firm site, the measure is not "how many visited" but "did visitors find the right information". If a client can find the document they need, the next filing date or the office address within a minute, the site is doing its job. We cover what people look for when choosing an accountant in how to choose a mali müşavir.
Part 2 · Pages Which pages should an accounting firm website have?
| Page | What goes on it | Watch out |
|---|---|---|
| Home | Firm name, short intro, service headings, contact | No slogans or superiority claims |
| About | Founding, firm structure, working principles | Plain and accurate |
| Team | Name, title (SMMM, YMM), chamber and registration details, education | Titles exactly as certified |
| Services | Bookkeeping, tax returns, payroll, company formation, advisory | What is done and who it suits |
| Announcements and articles | Tax calendar reminders, regulatory changes | State source and date |
| Document list | Which documents clients send each month and when | The most useful page for clients |
| Contact | Address, map, phone, email, opening hours | Arrangements during filing periods |
| KVKK privacy notice and cookie policy | Which data forms collect and why (KVKK is Türkiye's data protection law) | Linked in the footer |
Part 3 · Rules Where is the advertising limit on an accountant's website?
For certified public accountants (SMMM) and sworn-in certified accountants (YMM) in Türkiye, professional rules prohibit advertising to win work and unfair competition between colleagues. That doesn't mean you can't have a site; it means the site must be written in informative language. The most common mistakes in practice:
| Don't write | Why | Instead |
|---|---|---|
| "The best accountant in town", "industry leader" | Superiority claim | Describe your firm and services neutrally |
| "Best price", "first month free", discounts | Winning work through price, unfair competition | "Contact us for a quote" |
| Client logos, reference lists | Client information used for promotion | Name the sectors you serve in general terms |
| Client reviews and ratings | Statements used for promotion | Don't use a reviews section |
| Promises such as "we save you from tax penalties" | Promise of results, may mislead | Explain which processes you support |
The accounting firm theme also has service packages and comparison table sections. Use them to explain which services each package includes, not for a price race. Before showing fees, check the profession's fee schedule and your chamber's rules. The content analysis in the company panel flags phrases such as "en iyi" (the best), "ucuz" (cheap), "indirim" (discount), "ücretsiz" (free) and "lider" (leader).
Part 4 · Clients How does the site make working with clients easier?
A firm website is not just for promotion. The announcements and articles section tells your clients about filing dates and regulatory changes from one address. The document list page makes each month's work clear. And the contact form turns incoming questions into an orderly request list.
Keep announcements short and sourced. Example: if you announce that a filing date has changed, state which return it is, the old and new dates and the Official Gazette or tax authority (GİB) announcement it is based on. Add the current status at the top of old announcements; a post left with the wrong date misleads clients. We explain how to follow the tax calendar in how the tax calendar works.
The real gain, though, is in collecting documents. If your clients use Heyşirket pre-accounting, documents can reach you automatically. You don't need a Heyşirket account for this.
How does the monthly document package work?
The client adds you
In pre-accounting your client enters your name and email on the Ayarlar › Mali müşavirim (Settings › My accountant) screen. Since pre-accounting is in Professional and above, the client's plan must be at least Professional.
A day is chosen
The client picks a day between the 1st and 28th of the month. On that day the package is prepared with the previous month's documents.
A link reaches you
A secure link arrives in your inbox. It holds Excel-compatible lists of sales invoices, incoming invoices and expenses, the document PDFs, an estimated VAT summary and a customer reconciliation list. The link is valid for 30 days.
Role invitation if needed
If you also want to work in the records, your client adds you as a user with the Accountant role; settings and users are closed to this role.
The detailed guide is in working with your mali müşavir. There is also a programme for accountants who recommend Heyşirket to their clients; the terms are on the accountant programme page.
Part 5 · Setup How do you build an accounting firm website in Heyşirket?
In Heyşirket every company has one company panel and the website is one of its modules. The Bilanço theme for certified accountants, accounting firms and tax advisers comes in corporate navy and green with services, packages, a comparison table and a quote form.
A firm website in five steps
Open your company panel
Start for free and choose Bilanço from the accounting and consulting themes.
Introduce the team
With Ekip profilleri (Team profiles), open a page for each member with title, chamber and registration details, education and contact. This feature is also on the Starter plan.
Write your services
For each service, describe in plain language what is done and who it suits; don't write prices or superiority claims.
Document list and announcements
Open the document list page and publish tax calendar reminders as blog posts. If the theme has a reviews section, remove it.
Domain and email
Connect the firm's domain and open an address such as info@ or documents@. Details: business email.
Step-by-step guide in the panel: Help › Adding pages and posts. Everything that comes ready for accountants is on the Heyşirket for accounting firms page.
Part 6 · Running the firm The firm's own invoices: client accounts and monthly services
You can also issue your firm's own invoices in the same company panel. In Professional and above, pre-accounting is included with no separate subscription. When you choose mali müşavir as your profession, screens say Mükellef (taxpayer client) instead of "customer" and the default unit is the month. Ready-made items such as monthly accounting service, tax return preparation, company formation and per-person payroll service are added in one tap.
Accounting firm website checklist
- Each member's title, chamber and registration details are written exactly as certified.
- Services are described neutrally; no "the best", "best price" or "leader".
- No reference list, client logos, reviews or ratings section.
- There is a page with the monthly document list and delivery day for clients.
- Announcements give date and source, and old announcements are updated.
- The contact form is short and does not ask for tax numbers, ID numbers or documents.
- An email address on the firm's domain is in use.
- Copy was read once against your chamber's current rules before publishing.
What should an accounting firm website include?
Firm details, members' titles, chamber and registration details, services, announcements, a document list for clients, contact details and a KVKK privacy notice. The site should be written in informative language without superiority claims or price competition.
Can Turkish certified accountants advertise on their website?
Professional rules prohibit members from advertising to win work and from unfair competition. An informative website is allowed; content such as "the best", "best price", discounts and reference lists should not be used. For details, check the current rules of your chamber and TÜRMOB.
Is an accounting firm website paid?
No, the site opens on the free Starter plan with no time limit; a small Heyşirket signature appears in the footer. For a site without the signature, the page builder and detailed analytics, the Professional plan is 699.99 TL/month or 6,999.90 TL/year, VAT included.
Do I need an account to receive my clients' documents?
No. When your client saves your email on the My accountant screen in Heyşirket pre-accounting and turns on the monthly document package, a secure link arrives in your inbox each month on the day they chose. It holds lists and PDFs of the previous month's sales invoices, incoming invoices and expenses.
Which period does the document package cover?
On the day the client chooses, the package covers the previous month's sales invoices, incoming invoices and expenses. The client picks a day between the 1st and 28th of the month; the link sent to your inbox is valid for 30 days.
Does Heyşirket replace accounting firm software?
No. Heyşirket is a pre-accounting and e-Fatura/e-Arşiv tool for businesses; it does not keep statutory books or issue e-SMM. Your firm can use it for its website, team profiles, announcements and its own service invoices.
Introduce your team Open a plain profile page for each member with title, chamber, education and contact details. Go to team profiles
If you don't have a site yet, you can start for free and compare plans on the pricing page.
Author: Heyşirket Editorial Team