Website · 10 min read · Updated:

What should a business website look like? A page-by-page checklist

Your business website is your company's address on the internet. Customers, suppliers and even your bank look at it. We explain which page belongs there and why, one by one.

In short

When someone is about to work with a company for the first time, they type its name into Google. If the site they find is outdated, broken on a phone or half finished, the first impression is weak no matter how well your company actually works. A business website puts that first impression in your hands.

A good business site doesn't have to be big or expensive. The right pages, clear language and complete legal details are enough. In this article we go through what a business website should look like, page by page; at the end there's a checklist you can tick off item by item.

Part 1 · Definition What is a business website?

A business website is a company's official online address that explains who it is, which services it provides and how to reach it. The difference from an online store is that its goal isn't direct sales but trust and enquiries: visitors get to know you, become convinced, fill in the form or call.

A business site speaks to three audiences at once. Customers look for your services and how to get a quote. Partners and suppliers check your trade name, address and how long you've been operating. Job candidates look at your team and how you work. Build your pages so they answer these three questions.

Part 2 · Pages What should a business website look like? Page by page

Core pages of a business site
PageWhat it should haveCommon mistake
HomepageWhat you do in one sentence, main services, why you, how to get in touchA slideshow and general slogans with no concrete information
About usFounding, who you serve, how you workCopy-paste corporate phrases
ServicesA separate page per service: what, for whom, how, processListing all services as bullet points on a single page
TeamManagers and key people with their rolesA faceless, nameless "expert staff" line
ReferencesCustomer names or project examples you have permission to useUsing logos without permission
FAQCommon questions on quotes, timing and paymentMissing or overly long answers
ContactPhone, email, address, map, working hours, formOnly a form, no phone or address
KVKK privacy noticeWhich data the form collects, why and for how longA text copied from another site with the wrong trade name
Cookie policyWhich cookies are used and how to set preferencesA consent banner without cookies, or cookies without a banner

Part 3 · Homepage What should be on the homepage?

The homepage is a summary page; it sends visitors to the relevant page. From top to bottom, this order works for most companies:

  1. Hero: one sentence saying what you do and an action button (Request a quote, Call us).
  2. Services: 3 to 6 main services, each linked to its own page.
  3. Why us: concrete differences such as founding year, service area and way of working.
  4. References or sample work: customer names you have permission to use, or project images.
  5. FAQ: questions about quotes and the process.
  6. Contact: phone, address, map and a short form.

In Heyşirket you show, hide and drag homepage sections into order with a live preview on the Design › Customize screen. Details: homepage sections.

Part 4 · Legal Which legal details should a business site include?

Legal pages are the most neglected part of business sites. Yet every site with a contact form collects personal data, and that needs a legal basis.

When you set up a business site in Heyşirket, the KVKK privacy notice and Cookie policy pages come as templates. You enter your trade name, MERSİS number, address and KVKK request email once in the legal details under Settings › General › Privacy, and the matching places in the text fill in automatically. The template isn't legal advice; complete the bracketed notes for your own processes and have a lawyer check it before going live.

The cookie consent banner is off by default; while it's off, the panel's visitor statistics are kept without storing anything on the visitor's device. If you add a service to your site that uses cookies, turn the banner on; visitors are then offered Accept, Reject and Preferences. If someone asks for their data to be deleted, find them by email or phone on the Settings › Tools › Personal data screen and export or anonymize their data. Step-by-step guide in the panel: Help › KVKK: personal data, privacy notice and cookies.

Part 5 · Contact Contact, forms and business email

A contact page shouldn't be just a form. Some customers call, some write, some look for the address. Give the phone, email, full address, map and working hours together.

Requests from your form land on the Features › Requests and bookings screen in the panel, and you get an email notification at the same time; this is available on the free plan too. On the Professional plan you can assign a request to a team member, track its status and set reminders. Details: managing site requests.

Using an address on your own domain (info@yourcompany.com) instead of a gmail address noticeably increases trust. In the Heyşirket panel, a mailbox on your own domain comes with 1 address on the Starter plan. We explain how to open one in how to set up business email.

Part 6 · Setup Steps to build a business website

A business site with Heyşirket

  1. Create the site

    On the free site setup page, choose business as your site type. Your site is live right away at name.heysirket.com, with About us, Our services, Our team, Contact, KVKK privacy notice and Cookie policy pages containing sample text.

  2. Open service pages

    Open a separate page for each service, group them into categories and show them in the service list section on the homepage. Step by step: Help › Service and treatment pages.

  3. Do the design

    Set your logo, colors, fonts and menu on the Design › Customize screen. Details: designing your site with the customizer.

  4. Fill in legal details

    Enter your trade name, address and KVKK request email under Settings › General › Privacy, and complete the notes in the template texts.

  5. Connect your domain

    Add your own domain on the Settings › Domains screen; the panel sets up the SSL certificate itself. Guide: connecting your own domain.

Part 7 · Plans Business website packages: which one is enough?

Plans for a business site (prices include VAT)
PlanPriceWhat it brings to a business site
StarterFree, no time limitSite, subdomain, 1 custom domain, live customizer, form requests, basic SEO, 1 email address; a small Heyşirket signature in the footer
Professional699.99 TL/month or 6,999.90 TL/yearPage builder, request management, reviews, SEO tools, no signature, 5 email addresses; bookkeeping included
Premium14,999 TL/month or 149,990 TL/yearCustom design, multilingual site, technical SEO and a content plan from our team, unlimited email addresses, priority support

For all the differences see site plans, and for the cost items see website setup cost.

Part 8 · Checklist Checklist before going live

Business website checklist

What is a business website?

A business website is a company's official online address that explains who it is, which services it provides and how to reach it. Its goal isn't direct sales but building trust and getting quote requests, calls or form enquiries.

Which pages are mandatory on a business website in Türkiye?

If you collect personal data through a form, you need a KVKK privacy notice. If you sell goods or services online, your trade name, address and contact details must be accessible on the site. For capital companies subject to independent audit, a website with an announcements section is mandatory under the Turkish Commercial Code. Ask your mali müşavir and lawyer which obligations apply to you.

Can a business website be built for free?

Yes. In Heyşirket a business site is set up on the free Starter plan; it goes live on a subdomain right away and you can connect 1 custom domain for free as well. You pay for the domain itself separately to the company you buy it from.

Can I use email on my own domain with my business site?

Yes. After connecting your own domain, you can open an address such as info@ from Email settings in your company panel. You get 1 address on Starter, 5 on Professional and unlimited addresses on Premium.

Can my business site be in several languages?

Language versions, a language switcher and language tags for search engines are in the Premium plan.

Get your site ready to go live Use the panel's first 10 minutes guide to complete your logo, contact details and first pages in order. Open the guide

If you don't have a site yet, see what comes ready on the business website page and start for free.

Author: Heyşirket Editorial Team