Website and site panel · 4 min read · Updated:

Connecting Search Console and Google Analytics to your site panel

You set up the connection once, and your search clicks, visitors and speed score arrive in the panel automatically every day. No password sharing needed.

In short

Google tells you about your site through two free tools: Search Console shows how often you appear and get clicked in search results, and Google Analytics 4 shows what visitors do on your site. The Heyşirket site panel reads this data for you and brings it together on one screen in the SEO center. You don't share your Google password to connect; you give the panel's service account read access.

  1. Site analysis — Starts in one click
  2. Search Console — Add the email as a user
  3. Google Analytics 4 — Viewer role
  4. PageSpeed — Automatic

Part 1 Before you start

In the panel, open SEO › Connections and start the site analysis in the first step. A service account email appears on screen with a copy button next to it; you'll use this email in the next two steps. If your site is live on your own domain, it's best to set up the connection after the domain is connected (see connecting your own domain).

Part 2 Connecting Search Console

Adding the service account to Search Console

  1. Open your property

    Go to search.google.com/search-console and select your site. If your site isn't in Search Console yet, add and verify it as a property first; a domain property is preferred.

  2. Users and permissions

    At the bottom of the left menu, choose Settings › Users and permissions › Add user.

  3. Paste the email and choose a permission

    Paste the email you copied from the panel. Choose Full as the permission so the panel can submit your sitemap to Google, or Restricted if you only want read access, then add it.

  4. You can leave the property name empty

    If the property field in the panel is left empty, the right property is found automatically. If you type it yourself, a domain property looks like sc-domain:ornek.com.

  5. Verify

    Click Verify in the panel. If you see the "Search Console connected" notice, you're all set.

Part 3 Connecting Google Analytics 4

Adding the service account to GA4

  1. Open Admin

    On analytics.google.com, open the admin settings with the gear icon at the bottom left.

  2. Property access management

    Choose Property › Property access management › + › Add users.

  3. Role: Viewer

    Paste the service account email and choose Viewer as the role. This role can't change any settings; it only reads reports.

  4. Choose the property and verify

    Go back to the panel, select or type the property, then click Verify.

Part 4 PageSpeed: no setup

Google PageSpeed is measured separately for mobile and desktop every day; you don't need to do anything. Detailed speed history and recommendations appear on the Speed screen in the Professional plan.

What each source brings to the SEO center
SourceDataSetup
Search ConsoleClicks, impressions, click-through rate, average position, search queriesAdd the service account as a user
Google Analytics 4Visitors, page views, events and traffic sourcesAdd the service account as a Viewer
PageSpeedMobile and desktop speed scoreNot needed

After connecting, the first data starts arriving within an hour. Google publishes Search Console data with a 2–3 day delay, which is why the charts look empty for the first few days. We explain how to read the data in first steps with the SEO center.

Can the panel make changes to my site?

In GA4, the Viewer role only allows reading. In Search Console, "Full" permission allows submitting sitemaps; if you only want read access, choose "Restricted".

How do I remove the connection?

Just delete the service account email from the users in Search Console and GA4; the data can no longer be fetched.

Is this connection paid?

No. The SEO › Connections screen is included in the Starter plan too. Detailed screens such as keyword and page reports are in Professional; see Pricing.

Set up your connections Copy the service account email, add it to Search Console and Analytics, then verify. Go to Connections

Author: Heyşirket Editorial Team