Website and site panel · 4 min read · Updated:
First steps with the SEO center: score, tasks and setup
SEO is a long journey, but the first steps are clear. The SEO center shows how your site is doing on Google on one screen and tells you what to do next, in order.
In short
- The SEO › Overview screen shows your SEO score, search trend, open tasks and setup steps together.
- Complete setup in order: start the site analysis, connect Search Console and Google Analytics; PageSpeed is measured automatically.
- Open tasks show the most important findings from the site audit and where to fix them in the panel.
- Core SEO (titles/descriptions, sitemap, redirects, content SEO) is in the Starter plan; keywords, site audit and the speed report are in Professional.
Your site is live but not showing up on Google? Most of the time that's not because the site is bad; it's because it hasn't been properly introduced to Google yet. The SEO center in the Heyşirket site panel walks you through that introduction step by step, then shows you what changed.
Part 1 Reading the Overview screen
In the panel, open SEO › Overview. The screen has four parts:
| Part | What it shows |
|---|---|
| SEO score | Your site's overall technical and content health; it goes up as you complete tasks |
| Search trend | Clicks, impressions, click-through rate and average position; the dashed line shows the previous period |
| Open tasks | The most important findings from the site audit and where to fix them in the panel |
| Setup | Missing steps in order: Search Console, Analytics, target keyword, report |
Part 2 The first week: setup steps
Completing setup
Start the site analysis
The first step on the SEO › Connections screen is starting the site analysis. One click sets up the analysis for your site, and the speed check and site audit begin right away.
Connect Search Console
Copy the email shown on screen, add it as a user in Search Console and click Verify. Details are in our connecting Search Console and Analytics article.
Connect Google Analytics
Add the same email to your GA4 property as a Viewer and select the property.
Wait for the speed check
PageSpeed measurement runs automatically; no setup needed.
The first data starts arriving within an hour of connecting. Because Google publishes Search Console data with a 2–3 day delay, the chart may look incomplete for the first few days; that's normal.
Part 3 Core SEO in the Starter plan
These SEO screens are included in the free Starter plan:
- Index and sitemap: shows your site's sitemap and its index status on Google.
- Content SEO: lists the SEO score of your pages and posts; open a low-scoring page and fill in what's missing in the SEO box in the editor.
- Redirects: sends the old address of a page whose address changed to the new one, so old links don't go to waste.
- Connections: Search Console, Analytics and PageSpeed setup.
Part 4 As you grow: Professional SEO tools
The Professional plan unlocks Keywords (search queries, position changes, opportunity keywords), Pages (clicks, position, speed and index status per page), Site audit (findings such as broken links and missing titles), Page audit, Speed (PageSpeed and Core Web Vitals history) and Report preferences with a weekly report email. The Agency plan adds competitor and rank tracking for your target keywords. Screens not included in your plan appear locked in the menu.
First week checklist
- I started the site analysis.
- Search Console and Google Analytics show as "connected".
- I wrote titles and descriptions for my homepage and service pages.
- I fixed the low-scoring pages in the Content SEO list.
- I resolved the critical findings in open tasks.
When will I see SEO results?
Technical fixes can show an effect within a few weeks; content and rankings usually take months. Checking the search trend weekly is the healthiest approach.
Does the SEO center work without Search Console?
The speed check and site audit work, but since click, impression and position data comes from Search Console, the search trend stays empty.
Can I do SEO on the free plan?
Yes. Titles/descriptions, the sitemap, redirects and the content SEO score are included in the Starter plan.
Open the SEO center See your score and complete the setup steps in order. Go to SEO
Author: Heyşirket Editorial Team